Don Holliday
Years In Business: 0-1
Average Project Fee: Less than $1,000
Location: Indianapolis IN 46229
This includes working on newspapers, for an ad agency, owning a small full service ad agency, and as a marketing director for a restaurant group and transportation group.
Direct sales include long term care insurance, mutual funds and retirement planning, life insurance, courier services and furniture.
Advertising, marketing and copywriting clients include outdoor power products, appliances, noise reduction products, air purifiers, pest control products, heavy duty trucking equipment, real estate, electrostatic painting, hardware for electronic cabinets, transportation, casual and fine dining restaurants.
My mission is to deliver a message that does more than just provide information. The real goal is to provoke motivation of customers and prospects.
I will always share my marketing ideas and insights but I respect the knowledge and exoerience my clients bring to a project. This usually establishes a partnership with my client producing extraordinary creativity and productivity.
I also understand the professional importance of establishing defined goals and adhering to deadlines.
I expect my clients to be 100% satisfied with the work we produce and will do everything possible to reach this goal. I also try to reasonably assure every new client that success is acheivable before we start a new project.
Santini's Italian Cafe
This ad was included in an annual anthology of "100 Best Foodservice Advertisements of the Year".
An Illustrated History of Indianapolis
This article was for NOW Courier, a sponsor of the coffee table book.
E-A-R Corporation
This one third page ad consistenly won awards for highest readership and response
King-Aire
Direct Mail piece for in home, free standing air purifier.
Bergamo Center
Developed concept and wrote copy for brochure promoting the center as an ideal place to hold meetings and conferences
NOW Courier
Created concept for website and wrote all copy
Fixed fee payable in installments
Fixed fee + percentage of results
Financial
Retirement planning and long term care insurance
Internet (websites, online)
Developed concept and copy for transportation company.
B2B
Industrial manufacturing and service companies.
Marketing / Sales
*Helped many small companies develop marketing plans
*Spent over 12 years in direct sales in marketing, financial products such as life insurance, long term care insurance, mutual funds and retirement planning.
*Direct sales and marketing in transportation industry.
Offline (direct mail, display ads)
Sales Letters, brochures, direct mail, sales sheets, display ads, articles, news releases, etc.