Copywriter Catalog
Ifgia

Pam Bertrand

Years In Business: 5-10

Average Project Fee: $1,000-$5,000

Location: Patagonia Argentina

My Life Before Copywriting:
Wow, what a question! Long story short... Iowa farm girl goes to Creighton U. in Omaha, graduates with Pharm.D. and BS Admin. Gets MBA at night during Pediatric residency in Mpls Children's Med Ctr. Spent the next 10 years traveling way too much in a sales and marketing capacity for employee benefits firms, insurance and managed care companies, as well as 3 different Pharmaceutical labs. I was even an international pharmacy benefits consultant for Towers Perrin for 2 years squeezed in between those jobs! Got fed up, love to write, started studying "copywriting", loved to travel, moved to Argentina (Buenos Aires) on a whim! Started getting serious about writing for US clients while I learned the language and culture of South America and taught business and financial English to executives and doctors in Argentina. Started a modeling agency, wildly successful, got bored after 3 years, almost got married (haha) and then decided for a more quiet life and moved to the mountains and lakes of Patagonia 2 years ago! Now I continue to write for a lot of clients in the US, as well as Europe, while I run a multi-language website translation company, as well as broker Argentina wine and property investments for foreigners here in the Patagonia. Let's just say, there is never a dull moment! haha Need further details? Just ask me...
What Makes Me Different From Every Other Copywriter:
I believe that writing is more than just putting some words together nicely on a page (although that process is fun, too). I believe that writing is actually capturing the essence of the client's situation and honestly, the client's personality. I truly enjoy people and getting to know their motivations, thereby helping them reach the success that they want. I love to have fun with my clients, as I believe nothing "great" can come from a misalignment of "styles" between the client and the writer. I strive to create "greatness" through me and through my clients. Being "different" from every other copywriter (and human being) is inevitable, but if we are basing our choice of "writing partner" on whether they have the broad and varied experience necessary to really "reach" out and fulfill the task at hand, I believe that what I bring to the table is very valuable. (Modesty aside, of course! :))
Marketing Skills:
I am pretty skilled at taking something complex and making it very easy to see and therefore, "fix". I am a "big picture" person that can evaluate and give great suggestions on what you have already been doing in your marketing and then take it down to the level of detail that you need, by helping you with the technicalities of making campaigns work and ultimately making much more money and enjoying life in the process!
Clients I Have Worked For:
Online Marketing Strategies
A web design firm that specializes in real estate. I wrote all of their clients' "home" pages and "about us" pages, as well as content pages, when needed.
Primary Life Settlements
A life settlement firm whereby I ghost-write all sales materials.
Pfizer Pharmaceuticals
I was part of the team that wrote sales brochures and marketing materials for new pharmaceutical products.
Many many more... Please ask me personally
Testimonials

Lynn Dasteel
"Hi Pam, Thanks so very much for your help! It was a true pleasure to work with you..."


Cherie Young
"Hi Pam - you did a spectacular job on the content! Will definitely send you more work - this was unbelievable!!"


Alecia Vaughn
"You did a great job and we really appreciate your hard work. It was great talking with you and working with you on this project."


Petra Norris
"Hi Pam: Thank you for your speedy work..."


Chris Compton
"Nice work, Pam. You are very good at your job... Thanks for your hard work!"


Sandy Ramseth and Robert Coscia
"Pam, We LOVE the writing style….it is us!!! ...We’ll talk soon"...



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My Samples:

download sample fileSanta Fe Luxury Homes
Client needed a lot of content for his new website. This is one of the content pages selling a prestigious area of Santa Fe.

download sample filePress Release - "Ft. Campbell Homes"
A heartfelt press release for publicity on community efforts made by the Keller Williams real estate office in Clarksville, TN. They said the feedback on the release was "phenomenal".

download sample filePress Release - "SkiptheOutfit.com"
Overwhelming response at a time when real estate was just beginning the downward trend that it is in now. The client continues to receive calls for her properties.

Internet Skills:

Auto Responders
Search Engine Optimization
Article Marketing
Paid Search (i.e. Google AdWords)

Other

Social Media, Blog Writing, Camtasia, Articulate Software

Preferred Fee Arrangement:

Fixed fee only payable on commencement

Fixed fee payable in installments

Fixed fee + percentage of results

Percentage of results only

Niches I've Written For:

Health
I am a Pharm.D. (Doctor of Pharmacy) with my MBA and my residency specialty in Pediatrics. I worked in managed care, insurance, corporate benefits and Big Pharma arenas for 12 years.

Financial
I have been an avid investment and geopolitical writer for the past 5 years.

Internet (websites, online)
I specialize in internet architecture and website conversions techniques, site optimization and buyer psychology.

Self-Help
I have written for self-help websites in the past and have a strong interest in this area.

B2B
As I have a quite technical background, I like the challenges that B2B writing entails. I enjoy any type of direct response promotion and can typically adjust to just about any type of industry, depending on interest, of course.

Marketing / Sales
I have 15 years of sales and marketing experience in writing brochures, articles, manuals, sales presentaions... just about anything.

Offline (direct mail, display ads)
I've written sales letters, postcards, etc. and feel comfortable in this arena.

Other
I've written speeches, developed press releases, ghostwritten books, developed multimedia online presentations and conducted full marketing campaigns, including Google Adwords, etc. Also, as I live in Argentina (and have for the past 8 years), I can translate ANYTHING into Spanish (online or offline), as well as utilize my extensive team of professional translators of more than 15 languages at great rates!

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